Couples celebrate Valentine's Day on Feb. 14, but to professional photographers, that date meant something else this year. It was the day the Wedding and Portrait Photographers International conference kicked off. WPPI is the largest professional photographic convention and trade show in the country.
Jim's enthusiasm for the profession motivates him to share his knowledge with up-and-coming photographers, and participating in the conference is one way to do that. We of course had a booth at the conference, and Jim presented on the topic, "Revolutionize & Energize Your Studio - The Art of Story Shooting." His mission: To share his "story shooting" approach with other photographers. "When I photograph a couple, I first want to know what their story is," he says. "Then it's a matter of matching the day to that story, to have the photo shoot be an extension of that joy."
The inspiration for story shooting originally came from Australia.
Many wedding ceremonies Down Under happen in the morning, Jim explains, with a break in the middle of the day and the reception in the afternoon. The day unfolds at a slower pace this way, with a chance to change clothes and recharge between the two events. In preparation for the wedding day, the photographer gets to know how the couple met, what's important to them, how they spend time with their family and friends. Those elements are part of the story.
Every couple's story deserves to be recorded in the pages of a beautiful book. To that end, we're partnering with GraphiStudio to produce "art books" for our clients. More details on this in later blog posts.